Pay per click advertising or PPC features your custom ad on the front page of Google for a particular keyword by bidding for position. PPC represents the best means of driving immediate traffic to a site. It allows you to set a campaign budget, target users by age, gender, or geographic region and track conversion data. Search Engines use several gizmos to determine where your ad will be in relation to your competitions, which means that you can also break into competitive keywords against larger competition by raising your quality score instead of your bid.
Our Approach
Our strategy for search engine marketing starts with taking your goals and objectives into account. We do extensive research into your niche while working with you to be able to better address your customers and target their needs. Depending on the size and scope of your campaign we:
- Sit down with you to discuss industry jargon during keyword research.
- Optimize Ad Copy for search engines and your business
- Use industry best practices to Optimize Landing Pages
- Content and Banner Ad Targeting
- Continuous Campaign analysis, Optimization and management
PPC Reports
Our PPC campaign reports are broken down into weekly “snap shots” tracking key metrics and monthly in depth analysis. Custom reports can also be generated by request.
The report format breaks users down by geographic region and illustrates key statistics such as the cost-per-click, Conversion Rate and Return On Investment. Going further into detail we break down channel performance (Google, Yahoo and MSN) and (Content, Banner, Video)
PPC Management Pricing
Keyword Optimized follows the industry’s standard pricing model, where the management fee is a percent of the total monthly ad spend. We can also work with Small Business owners using flat fee models.
